16
What effects will Personalised Search have on SEO?
0 Comments | Posted by micrositez in SEO
Many companies, bloggers and twitter-folk have been predicting the end of SEO with the advent of Google’s personalised search. Granted, Google rankings will change slightly according to what the user has searched and clicked on before, but with Google’s personalised search being in effect for quite a while now, we believe that the core of SEO will not change.
That doesn’t mean…
…we believe that SEO companies should ignore personalised search – quite the opposite. At Micrositez we provide our clients with SEO services that are proven to work, and to do this we are always learning. Google’s Personalised Search is no different – we recognise that from a search engine optimisation (SEO) point of view, there will be things a professional SEO Company will need to adjust to, such as:
- Ranking placements can no longer be seen to be as ‘reliable’ as they were.
- As always, the importance of site design and content is vital – they will have a direct effect on your SERPs.
- Continuing to improve user experience is vital – the fact that a single visit will now put you at the top of Google gives even more incentive for a company to have an amazing site design and content.
Whilst it may not be the big change everyone was dreading, personalised search should not be ignored. The best SEO companies will adapt and continue the thrive, improving their SEO Packages all the time.
